Helpful Information for New Small Business Owners (SBO)
Did you know 20% of new small businesses fail in the first year and 50% falter by the end of the fifth?
Suppose you have ever attempted a D-I-Y home project, tried your hand at auto repair, or even started the latest diet or fitness routine just to abandon it a couple of days later. In that case, you know firsthand how easy it can be to underestimate time commitments, complexity, and will. Many things are harder than they look once you get into the thick of them and are easier to leave to a professional, and this is no exception. That is why so many people never start their business, or they do, but it never takes off then dissolves. Just because there are many free resources doesn't mean you have the time or patience to go through and do them- learning everything there is to know about business while simultaneously doing your core functions. That's why you need a trained professional to help you with the heavy lifting.
BranDoor Can Help!
Making sure you succeed is where I come in because this journey you are on is too important to go it alone! We review two foundational elements and six critical dimensions of the business to ensure success. I then put together a customized plan, tailored to your unique needs, and work tirelessly to help you grow. My client-centered approach emphasizes using integrated software solutions at the center of your business to ensure a seamless, superior customer experience maximizing your productivity and profitability.
Two Foundational Elements When Starting a Business
Communication & Client Experience is Paramount to Success
How you communicate with the outside world creates perceptions about your product, service, business, and yourself. We take a look at your unique service attributes- how you interact with clients or prospects (or plan to) through every channel- digital/social, in-person, phone, print. We talk through what questions you can ask to get to know your prospects better, helping you ‘get in front of it’ by determining their immediate and future needs. We work through how to most effectively present solutions to clients by focusing on the bottom-line benefits you offer. You'll learn techniques that add credibility and that extra "UMPH" to your pitch. Finally, we work through a part that is hard for many- overcoming potential objections and hesitations while asking for the business with meaningful calls to action to create win-win solutions. We do this applying our simple, effective BRAND framework- a powerful, effective, five-step process that ensures client success.
Technology & User Experience Can Create an Instant Competitive Advantage
The communication skills we cover are important, but you are only one person. While you are busy building your empire- offering your professional services, coding the next big app, producing your product, and creating your artwork, the technology you use needs to be helping you make money and save time. Spoiler alert! Many of the "free" business apps and services you will be bombarded with don't end up being free and are a major time-suck in the long run. Meanwhile, the functions of your business you don't like still matter and will still be there waiting for you. That's what we're here for and the value Brandoor can add. We'll get you started on the right track, figuring out the functions you like to do and are good at, the ones you are neutral about, and the ones you wish to avoid. We'll then develop a tailored, integrated, tech-focused solution that scales with you with minimal effort as you build your client base. You'll be running your business with a quick & easy app in no time.
Six Critical Dimensions of a Business
Okay this isn't a quick six-part check-the-box and you've got a new business list. MANY factors and considerations go into each of these steps, but you didn't stop by to read an essay. Click the + sign on each topic to expand the menu and learn more.
I can't stress enough how doing some front-end planning and modest early strategic investments will help you in the long-run. Once you get going, you can quickly get bogged down and stuck in a cycle of frustration and inefficiency if you do not start on the right foundation. I will help you maximize client value and distinguish yourself from your competitors- breaking through all the noise. Your success is my success and your business is my business, so we'll take a comprehensive look at all areas of your business or ideas. My client-centered approach emphasizes using integrated software solutions at the center of your business to ensure a seamless, superior customer experience while maximizing your productivity and profitability. In tandem, we review and work on your personal customer service, sales, and marketing skills.
Free Resources You May Find Helpful
Free D-I-Y Resources You May Find Helpful
There are many organizations that can provide you resources and expert help. Generally speaking, you will get a lot of information to do-it-yourself with plenty of help and resources along the way; they are very beneficial resources. If you are a self-starter with a lot of time then go-get 'em!
Score is a non-profit that has a network of volunteer expert business mentors.
Small Business Administration has a plethora of resources to help you plan and start a business.
Maryland Small Business Development Center offers free consulting services and training at low to no cost.
You local library, county or state government are also fantastic resources. Some library systems even provide access to databases integral to gathering business/marketing intelligence.